How does social media help in marketing?

Customers are increasingly using social media to connect and engage with brands, and marketers can connect and engage with them wherever they are: on LinkedIn, Twitter, YouTube, Facebook, Instagram, and even some of the more recent sites such as TikTok and Snapchat. Marketers can captivate their target audience by implementing an effective social media strategy and producing interesting content. Companies will continue to use social media in 2022, and there are constantly new ways for them to improve their strategy.