25 Jan

What is search engine optimization and how does it work

Have you ever wondered what exactly SEO is? There’s a chance you’ve read some articles or even seen conversations in threads where someone states “That’s bad for SEO” or “This isn’t going to rank due to the SEO” or pretty much any conversation mentioning SEO. So what exactly is SEO? What does it mean and why does it have such a high importance in the digital world today? All these questions will be answered, so continue on reading!

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engine results pages (SERPs). This is achieved by increasing the rank of the website in organic search results. SEO may target different kinds of search, including image search, local search, video search, academic databases, news aggregators and social media.

In short, if you have anything that you’re posting online and you’re wanting to get it noticed, you’re going to have to think of the SEO behind it in how you can get attention to gravitate towards it. SEO is often referred to as “organic” or “natural” since it’s far more difficult to fabricate results. It’s also important to know that essentially, almost everything online can be indexed by Google or other search engines.

How Exactly Does SEO Even Work?

There’s no doubt about it that SEO can be tricky. It’s one of the harder aspects of marketing that can be difficult to understand. While many claim to be an SEO expert, there isn’t a clear guide or set rules behind SEO. It all depends on the search engine. There are many factors that determine how a website ranks on Google, and there are many different strategies that can be used to rank your site higher.

The most important elements of SEO include:

  • Keywords: SEO experts use keywords to identify what people will type into Google when they are looking for information about a topic. These keywords should be relevant and specific to the content on your site.
  • Content: You need fresh, unique, and engaging content that will keep people interested in reading more about your company or product. This content needs to be updated regularly with new information and insights.

Why does SEO have such major importance in the digital world today?

If you’re posting something online and you’re wanting to gravitate some attention to it, then SEO needs to be taken into account. From hobbyist content creators, small business owners, all the way up to major corporations all think about SEO, and the best SEO practices so their website or content can gain traction.